Celebrities pitch to save wildlife
In an unique effort six of India’s top celebrities — Amitabh Bachchan, Sourav Ganguly, Sachin Tendulkar, Shashi Kapoor, Naseeruddin Shah and Vikram Seth — have lent their support to the cause of wildlife protection and conservation, thereby joining the leagues of Hollywood stars like Jackie Chan who campaign for wildlife protection.
The famous five will pitch in to save the tiger, bear, elephant and rhinoceros besides voicing their concern for the need to save wildlife and protect biodiversity in general, under the banner of the Asian Conservation Awareness Programme (ACAP), an initiative undertaken jointly by the Wildlife Protection Society of India and WildAid.
The stars have participated in a series of television spots which will be aired gratis on television channels like Star, National Geography, Discovery and Animal Planet. The campaign was launched here on Wednesday evening in the presence of Shashi Kapoor and Delhi Chief Minister Sheila Dikshit.
Focussing primarily on illegal trade in wildlife, ACAP will put specific attention on the protection of key endangered species besides devising and supporting initiatives to combat poaching, illegal trade and habitat loss. While Sourav will bat for the tiger, Shashi Kapoor and Naseeruddin Shah will campaign for the sloth bear and one-horned rhino respectively.